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Hi, I’m Yale.

It might have been the constant antics of my nine siblings that first drew me to the family’s Sony HandyCam. Or maybe it was just that it looked cool.

Whatever it was, it wasn’t long before I made my first short films. My many siblings made for ample if unwilling subjects. When they finally refused, I held casting calls among the neighborhood kids.

In my teenage years, things took a turn for the worse when I finally received… positive affirmation. I had begun competing in the local 48 Hour Film Project where I went on to win a number of awards and the competition itself.

At that point, I felt I had no choice. I turned my energy to the terrifying world of Film School. 10 years later, the wild world of entertainment hasn’t scared me off yet.

Hi, I’m Yale.

It might have been the constant antics of my nine siblings that first drew me to the family’s Sony HandyCam. Or maybe I just thought it looked cool.

Either way, my onscreen debut came at 10 years old in a series of short films that will never be seen. Except for this GIF.

In my teenage years, things took a turn for the worst when I received… positive affirmation. I began competing in the local 48 Hour Film Project where I won a number of awards and eventually the competition itself.

After that, I felt I had no choice… All that remained was the terrifying world of Film School. One degree and 10 years later, the wild world of entertainment hasn’t scared me off yet. 

Written, directed and edited by Yale Fried.

Written, directed and edited by Yale Fried.

Written, directed and edited by Yale Fried.

The Road to One Billion Views

The Road to One Billion Views

After 10 years in the industry, my work has collected over a billion views across YouTube, Twitter, Snapchat and TikTok.

The Road to One Billion Views

The Road to One Billion Views

After 10 years in the industry, my work has collected over a billion views across YouTube, Twitter, Snapchat and TikTok.

Series created for Crooked Media.

Series created for Crooked Media.

Series created for Crooked Media.

A Crooked Case Study

Created with Crooked Media, Pod Save America on Snapchat went on to become the company’s most successful social product, not just popular but profitable.

When I created the first episode, we had 0 subscribers, when I left the company, we had over 500,000 subscribers and well over 100 million views.

The show began in 2018 and has continued on since then with hundreds of episodes released.

A Crooked Case Study

Created with Crooked Media, Pod Save America on Snapchat went on to become the company’s most successful social product, not just popular but profitable.

When I created the first episode, we had 0 subscribers, when I left the company, we had over 500,000 subscribers and well over 100 million views.

The show began in 2018 and has continued on since then with hundreds of episodes released.

Creating a “Voice”

My years in content and marketing have been largely made up by creating the infamous “corporate voice.”

I’ve done that through branded content, web series, launch videos, ad campaigns, music videos and more.

I’ve also done this through several “eras” and styles of marketing from polished celebrity ad campaigns through targeted UGC (user generated content) style videos. 

Creating a “Voice”

My years in content and marketing have been largely made up by creating the infamous “corporate voice.”

I’ve done that through branded content, web series, launch videos, ad campaigns, music videos and more.

I’ve also done this through several “eras” and styles of marketing from polished celebrity ad campaigns through targeted UGC (user generated content) style videos. 

Executive Producer and Director.

Executive Producer and Director.

Executive Producer and Director.

Scumbag Sunday

After finding myself a part of a merry band of misfits at Emerson College, we decided to team up and begin creating excessively dumb comedies. 

After our first collaboration, The Broadcast, received the award for best television show at Emerson, we found ourselves unable to stop working together. And Scumbag Sunday was born.

Director and Editor.

Director and Editor.

Director and Editor.

directed and edited

You’re in good company.

You’re in good company.